The Story Behind The Elephant......
A few years back it was a typical day in the life of NCP. That management meeting decided it all with just a glance at a painting on the wall. A new logo was in the works and nothing was coming to mind until that painting caught CEO, Ben Hannewyk's, eye. It was the perfect symbol, the elephant.
The logo may seem hard to figure out at first, and for good reason, a conversation starter. Once people figure out the image, they always question, "why the elephant". Well, elephants have many wonderful qualities; intelligence, longevity, tough hides, strength, power, wisdom, leadership. Many of these qualities relate to the NCP name, which is why the elephant is the perfect logo for us. The meaning goes much deeper than just an "elephant".
So we have this great logo and an image of a strong elephant and it needed a name. We typically like to include the company as a whole to help with decisions like this so we made a contest out of it. Everyone got the opportunity to choose a name and the owners (two brothers and their father) got to make the final decision. So many wonderful names were imputed but they ultimately had to choose just one. So they landed on this....
Surus The Elephant!
Surus was supposedly the name of the last war elephant of general Hannibal Barca's army in Italy. According to some accounts, the animal was the last of the 37 war elephants Hannibal took with him on his crossing of the Alps, during the Second Punic War. Surus supposedly served as a platform for Hannibal, who had difficulties overlooking the battlefield after losing one eye from an infection.
Our winner, Stephanie Custard in Customer Service, received $100 for entering the chosen name. That is the story of how the elephant became part of the NCP family.